Search engine marketing is a part of internet marketing, and it has an important place in positioning your website online and reaching online consumers. The focus of this course will be paid reach used in search engine marketing, and how to organize campaigns using advertising programs.
The influence of social media on modern businesses is a reality we have to be aware of. Instead of considering social media as a type of entertainment and cool place for finding information, businesses should consider social media as a powerful tool to help them disseminate the promotional message and increase brand awareness.
The great importance of web analytics in internet marketing is based on the fact, that it allows you to assess the results of the work you are doing and whether you managed to achieve the results you want.
Although search engine optimization (SEO) is a part of search engine marketing, this topics is a very important segment of internet marketing, which is why this course is developed to explain you the essence of search engine optimization and how to use it to improve your online business.