Although search engine optimization (SEO) is a part of search engine marketing, this topics is a very important segment of internet marketing, which is why this course is developed to explain you the essence of search engine optimization and how to use it to improve your online business.
You will first learn what search engines are, how they index websites and how they rank them. This is essential in order to be able to figure out how to optimize your website for search engines.
Search engine friendly design is another topic focused on designing and improving your website, so that it is easily discovered by search engines, which will then position the website in the search engine result pages. Different elements will help you with this task, including title and meta tags, link structure, and you will learn how to optimize each of these elements.
Understanding how keywords work and why keyword research is an important part of SEO will help you create content that is SEO friendly, and successfully indexed. Additionally, you will need to have in mind how Google ranks websites, as this will help you focus on elements of the website which will increase ranking. Since search engines use algorithms to obtain information about websites and rank them based on the relevance, it is also helpful to find out more about how search engine algorithms work, which why the course features a chapter on algorithms and chronology of their updates.
Link building is also important part of this course, as it shows you the ways to obtain links, types of links that can be obtained, and which tactics to use in link building in order to increase the number of links to your website, as this is an inseparable part of SEO. Links to your website help you increase the authority of your website and its relevance, so this part of the e-book will guide you through the process of obtaining links and link building metrics to have in mind.
In the process of website optimization, webmasters have to use certain tools that will help with optimizing the website and analyzing different aspects that could affect ranking. This is why you will learn about different search engine protocols, how to track and measure success, and which tools to use to do so. Having learnt about all of the SEO aspects and methods individually, you are ready to combine everything and create a SEO strategy that is going to help you grow your business and achieve your goals. Detailed plan on how to do so is part of this course, with a set of actions recommend if you are in the process of setting up your website, as well as a set of actions advisable for those who already have a website, but want to optimize it in order to follow best practices and use available resources to increase ranking in the search engine results pages.
Being familiar with common misconceptions can be a helpful reference so that you are aware what is considered good practice, and what can have negative influence on your website. Additional SEO recommendations are available to help you create a strategy that is following guidelines but using the greatest potential of search engine optimization.